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Goi cuoc noi vung hut khach
Ca 3 mang di dong lon Viettel, MobiFone, VinaPhone dua nhau tung ra goi cuoc noi vung voi gia cuc re nham “vet” thi phan 30 trieu nguoi chua su dung dien thoai o khap cac tinh, thanh. Khach hang ma cac hang di dong nham den la nhung nguoi co thu nhap thap

Dau thang 7, Bo Thong tin va Truyen thong da chinh thuc cho phep Viettel mo rong pham vi cung cap goi cuoc tra truoc noi vung Happy Zone o tat ca cac tinh, thanh tren ca nuoc. Su kien nay duoc danh gia la se mo dau cho cuoc chay dua goi cuoc noi vung giua cac mang di dong.


Khach hang mua sim goi cuoc noi vung tai mot cua hang ban dien thoai o TPHCM. Anh: H.THUY


Hap dan vi gia re


Truoc khi duoc phep mo rong goi cuoc noi vung tren ca nuoc thi Viettel da co goi cuoc noi vung Happy Zone ap dung rieng cho khu vuc TPHCM. Tuong tu, MobiFone cung co goi cuoc noi vung MobiZone, VinaPhone co goi cuoc MyZone ap dung tai mot so tinh, thanh.


Dac diem cua cac goi cuoc noi vung o tat ca cac mang noi tren deu la goi cuoc tra truoc va phi cuoc goi deu rat re so voi cuoc phi thue bao tra truoc thong thuong. Chang han khach hang su dung goi cuoc noi mang Happy Zone cua Viettel, dang ky vung su dung la TPHCM thi tat ca cac cuoc goi do thue bao thuc hien tu TPHCM den cac thue bao noi mang o tai TPHCM va cac tinh, thanh khac deu co gia cuoc chi 990 dong/phut, (gia cuoc tra truoc Economy cua Viettel hien nay la 1.390 dong/phut); goi ngoai mang 1.490 dong/phut (gia cuoc ngoai mang cua goi cuoc Economy la 1.590 dong/phut). Truong hop thue bao ra khoi pham vi TPHCM, cuoc phi se la 2.190 dong/phut cho ca cuoc goi noi mang va ngoai mang. Tuong tu, gia cuoc cua goi cuoc MyZone cua VinaPhone va MobiZone cua MobiFone cung duoc tinh la 990 dong/phut (goi noi mang), goi ngoai mang 1.490 dong/phut (trong vung dang ky) va 2.190 dong/phut (ngoai vung dang ky), re hon 20% - 40% so voi cac goi cuoc tra truoc thong thuong. De su dung cac goi cuoc noi vung, nguoi su dung can mua 1 bo tron goi simcard noi vung voi gia 65.000 dong.


Theo dai dien cua cac mang di dong, goi cuoc noi vung duoc thiet ke danh rieng cho doi tuong khach hang it co nhu cau di chuyen ra khoi vung sinh song, dac biet la cac doi tuong cong nhan, noi tro, nhan vien van phong va nguoi co thu nhap thap...


“Vet” khach hang thu nhap thap


Co le vi suc hut cua goi cuoc gia re nen truoc day, chi trong vong 3 thang, Viettel da thu hut duoc hon 500.000 thue bao goi cuoc noi vung tai TPHCM. Sau khi Viettel duoc cap phep mo rong pham vi cung cap goi cuoc noi vung Happy Zone o 63 tinh, thanh tren ca nuoc, hai mang VinaPhone va MobiFone cung dang tang toc mo rong pham vi cung cap goi cuoc noi vung. Den nay, MobiFone da trien khai goi cuoc MobiZone o 47 tinh thanh, VinaPhone trien khai goi cuoc MyZone den 36 tinh thanh va vua trien khai them goi cuoc nay tai TPHCM.


Tra loi cau hoi cua chung toi ve huong phat trien cua goi cuoc noi mang, cac mang di dong deu cho rang hien tai gia cuoc cua goi cuoc noi vung da rat thap nen kho co chuyen cac mang tiep tuc canh tranh nhau bang giam gia ma se day manh chat luong dich vu, vung phu song va hoat dong cham soc khach hang. Mang nao co chat luong tot, cham soc khach hang chu dao se thu hut duoc khach.


Theo tinh toan cua gioi chuyen mon, Viet Nam hien con khoang 30 trieu nguoi chua su dung dien thoai di dong, chiem da so trong do la nguoi thu nhap thap, it co nhu cau di chuyen ra khoi vung sinh song. Ca 3 mang di dong lon dua nhau tung ra goi cuoc noi vung voi gia cuc re nham “vet” thi phan 30 trieu nguoi nay. Tren thuc te, voi goi cuoc nay, nha khai thac mang chap nhan giam loi nhuan, tham chi khong co loi nhuan (truoc day, khi ti le thue bao di dong con thap, mot so mang di dong da tuyen bo khong dua ra goi cuoc nay boi neu khong tinh toan ky luong co the bi lo).

Co the chuyen sang cac goi cuoc khac


Nhieu nguoi dang su dung goi cuoc thue bao noi vung cho biet co the tiet kiem duoc vai chuc ngan dong/thang. Tuy nhien, cung theo cac chu thue bao nay,  khi gioi thieu dich vu, cac mang di dong da thong bao co the chuyen tu goi cuoc noi vung sang cac goi cuoc khac va nguoc lai. Tuy nhien, thuc te hien nay, dich vu nay moi dung lai o chieu chuyen tu goi cuoc noi vung sang cac goi cuoc tra sau va cac goi cuoc tra truoc khac chu chua the chuyen cac goi cuoc tra truoc khac sang goi cuoc noi vung.

THANH NHAN